This stunning hardcover coffee-table book is filled with 120 color
photographs of Andy Goldsworthy's artwork. Andy is a British artist
who works in nature, playfully and intelligently arranging sticks,
rocks, snow, ice, feathers, and other objects into wonderful patterns
and shapes that make you think about the relationship between the
materials used, nature, and man's interaction with both. It's difficult
to convey in words the magic tranquility of the photos, but one
look and you'll be hooked.
This 333-page paperback written by a Wall Street Journal reporter
explains how America Online defied the skeptics to become the number
one Internet provider in the world. Thanks to extraordinary access
to AOL insiders, Swisher gets the facts right, but the book tends
to plod along without serving up many juicy revelations or particularly
new insights. If you're really curious about how Steve Case & Co.
bested Bill Gates and turned AOL into a stock market darling, the
stories are in here, they just aren't terribly intriguing.
Eyewitness Travel Guides by DK Publishing
Without question, Eyewitness guides are the absolute best travel
books money can buy. Each is crammed with useful information, detailed
maps, and tons of diagrams and photos that clearly show you what
the other guides only tell you. After reading the insightful text
and perusing the gorgeous illustrations you feel you've already
visited the sites described. Due to the coated stock and full-color
printing, the books are heavy and expensive, but well worth it.
I personally own and recommend all of the following: Florence & Tuscany, Italy, London, Paris, Rome, San
Francisco & Northern California, and Venice & The
Veneto.
Anyone who wants to know why everyday life feels like it is swirling
by at a dizzying pace should take the time to read this 330-page
paperback which examines "the acceleration of just about everything." The
book is broken into short, accessible essays on various interrelated
aspects of time, efficiency, and productivity. You'll see what
life was like before days were shredded into hours/minutes/seconds,
learn how atomic clocks dictate the world's one "true" time, understand
why sporting achievements are affected by advances in timing, appreciate
the pervasive influence MTV has had on all forms of entertainment,
and laugh at the ridiculous things people do--and the stunning
prices they'll pay--just to save a few seconds.
If you've ever wondered how suckers are separated from their cash,
this 262-page paperback is for you. It details exactly how gamblers
get swindled in casinos by unscrupulous dealers, in private card
games by ringers and mechanics, at carnivals by game operators,
on the streets by three card monte teams, and in bars by con men.
Not only does Ortiz reveal the fascinating techniques employed
by grifters and cheats, he tells you how to detect scams and protect
yourself and your bankroll. A must-read for anyone who loves to
wager or is interested in how human nature is exploited for financial
gain.
To Colorado-based comedian Paul C. Rosa, junk mail isn't annoying,
it's inspirational. When Pizza Hut sent him a promotional mailing
stating "you're the kind of customer we'd like to see more often," Rosa
responded with a letter asking "what kind of customer wouldn't
you like to see?" If corporate America was going to treat Rosa
like an idiot, he reasoned that the best revenge was to act like
one. Idiot Letters is a 160-page paperback containing the hilarious
paper trail of correspondence between Rosa and 65 companies and
public figures conducted over a six-month period in 1993. I laughed
out loud on every page, and I bet you will too. This is one hell
of a funny book.
This lavishly-illustrated "children's" book reveals fascinating
parallels between natural phenomenon and technological advances,
from roses and razor wire to chloroplast and solar cells. While
Velcro was directly inspired by the burrs of a thistle, other links
are more tenuous. Nonetheless, the book gives readers of all ages
a renewed appreciation for the incredible variety, amazing utility,
and ingenious solutions of even the simplest plants and animals
in the natural world.
Burke may be best known as the host of the TV show Connections,
and this 310-page paperback follows much the same format, tracing
improbable paths of discovery from distant scientific experiments
to high-tech inventions of the present, many owing their existence
to sheer accident. While some of the paths seem specious and convenient,
the engaging presentation of such a tremendous breadth of knowledge
is impressive, from astronomy to zoology, and everything in between,
including religion, economics, psychology, chemistry, and dozens
of other subjects you haven't thought of since high school.
Savages is a 274-page non-fiction paperback that tracks the adventures
of Joe Kane, who spent three months in Ecuador helping the Huarani
take a census to fight petrochemicals' industrial colonization.
A well on Huarani land would produce enough oil to meet the energy
needs of the U.S. for just 13 days, but would destroy the way of
life of the 1,300 Huarani who live in a rain forest the size of
the state of Massachusetts. This is no bleeding heart liberal tome,
but rather an insightful look at Ecuador's disappearing indigenous
people who are at times both frightening and quaint. When you finish
reading Savages, you'll have no doubt that the title refers not
to the Huarani, but rather the heartless companies and corrupt
politicians conspiring to destroy the rain forest for profit.
This 536-page paperback weaves a mesmerizing tale about the tragic
1857 sinking and "impossible" 1980s recovery of the SS
Central America, lost in a hurricane while carrying 600 passengers
and 21 tons of gold from California. Author Kinder deftly puts
you aboard the ill-fated sidewheel steamer during its final voyage,
then takes you along for a swashbuckling ride with Tommy Thompson,
a brilliant engineer who sets out to locate and recover the ship
and its cargo at depths and distances never before attempted. "Ship
of Gold" is full of deep sea adventure, courtroom battles,
scientific mystery, and old-fashioned suspense, culminating in
Thompson's triumphant recovery of the largest treasure trove ever.
Anyone who enjoys Ship of Gold will also want to get Thompson's
own 191-page hardcover coffee-table book, America's
Lost Treasure, which includes full-page historical illustrations
of the ship, and color photographs of the wreck site with gold
coins and bars as far at the eye can see!
A fascinating in-depth look at the secret history and hidden meanings
of consumer packaging. By examining familiar household products,
Hine explores the major cultural, economic, and social implications
of packaging. After reading this enlightening book, a walk through
supermarket aisles becomes akin to perusing an art museum as you
become aware of all the various subtle tricks producers employ
to compel you to purchase their wares.
Watch It Made In The U.S.A. by Karen
Axelrod and Bruce Brumberg (Order
from Amazon.com)
If you have an inquisitive mind and have ever wondered how some
of your favorite products are manufactured, this 366-page paperback
is for you. It contains complete visitors' information (hours,
directions, freebies) on 300 American factories and company museums
open to the public, where you can see the wheels of industry cranking
out beer, CDs, cars, jeans, jellybeans, Teddy bears, money, movies you
name it! I'd like to see more photos and additional tours, nonetheless
this book is the best of its kind. I consult it before every trip
to learn about fascinating alternatives to typical roadside attractions.
This 240-page hardcover provides marketing lessons learned from
examining over 80,000 new-product innovations and idiocies of the
past 30 years. The author is a knowledgeable consultant, but the
writing is breezy and very accessible. As a result, this book appeals
to both marketing professionals as lay people alike. The book skewers
many real-world examples of stupid products and ill-conceived marketing
campaigns. These make for hilarious reading, unless you are the
bone-headed executive responsible for these costly corporate blunders.
If you have anything to do with product development, advertising,
or marketing, you'd do well to pick up a copy of this book today
so you don't repeat the mistakes of yesterday.